Storefront of 'The Soap Opera' with brick facade and large windows.

Welcome

The Soap Opera is Madison's trusted local provider of luxurious, natural bath & grooming products - and has been since 1972.

What we care about

Personal care you can trust

At The Soap Opera, you can rest easy knowing that the products we carry have been carefully curated. We do our research to find healthy ingredients and ethical vendors so that you don't have to!

Our Community

We have been blessed to become a staple of the community here in Madison over many years, and we strive to give back as much as we are able. Interested in a donation basket for your organization? Reach out!

Our Planet

Our future on this planet depends on each small action we take today. We do our best to minimize our footprint as much as possible - from reusing packaging for shipments to creating soap from scraps!

HISTORY OF THE SOAP OPERA

Fifty three years of handmade soaps

  • Humble beginnings

A cart on library mall

Inspired by European boutiques, Chuck Bauer & Chuck Beckwith began their business journey on Library Mall.

  • Second retail location

Setting up Shop

The Soap Opera officially entered the brick and mortar retail scene on State street soon after!

  • Moved to current location!

A Place to Call Home

Pictured is Chuck Bauer & Chuck Beckwith, standing in The Soap Opera's third (and current!) location which they migrated to in 1982.

  • New Ownership

Stepping into a new era

The Soap Opera was lovingly passed into new hands in 2016 as Stacey Scannell purchased the Soap Opera from retiring Chuck & Chuck.

  • Fifty three years and counting

A State Street Staple

The Soap Opera enthusiastically remains your go to Madison spot for high quality soaps, zero waste options, and a great smelling afternoon!

Storefront of 'The Soap Opera' with brick facade and large windows.
1972
1974
1984
2016
Now

About the Owner

Stacey Scannell

Hi There! My name is Stacey Scannell and I have been your owner here at The Soap Opera since 2016. I purchased the business as an enthusiastic customer from Chuck Bauer & Chuck Beckwith that year, but we can dive into that later, and I'll help you get to know who I am a bit before that :)

Visit us on State Street

319 State Street Madison Wisconsin 53703

Sun - Weds, 10:00am - 7:00pm,
Thurs & Fri, 10:00am - 8:00pm,
Satruday, 9:00am - 10:00pm