The L’Occitane Citrus Verbena Fresh Shampoo brings a refreshing sensation to the scalp while giving vitality, shine, and suppleness to the hair. It perfumes it with the scent of organic verbena from Provence and of sunny citrus fruits.
Among all the aromatic herbs that grow along the paths of Provence, there is one whose lemony freshness helps revive the body and mind. Its name is Verbena. When baskets are piled high with freshly harvested green verbena leaves, its distinctive fragrance fills the air around the markets of Provence.
While exploring his native Provence nearly 25 years ago, Olivier Baussan created L’Occitane by capturing the region’s most subtle fragrances and blending them with natural ingredients. Using the traditional method of extraction, he developed L’Occitane’s very first products based on essential oils extracted from local plants.
From his rustic roots in Provence, Olivier dreamed of discovering new horizons, to travel beyond his native land and experience other cultures. In keeping with this spirit, L’Occitane developed a humanitarian-partnership with African women. In the Burkina Faso village in Africa, the native women harvest Shea nuts and are the co-producers of L’Occitane’s complete Shea Butter Collection. Thus, it is a tale of Provence meets Africa on ethical grounds.
Today, L’Occitane focuses on protecting the fading traditions and vanishing techniques that everyone should be enjoying. L’Occitane breathes new life into these authentic customs by recreating the genuine articles such as its famous “Marseilles Soaps” as well as the revival of its Verbena and Lavender Harvests each year.