California Naturals

Calling all curly-haired folks! Meet the perfect hydrator from California Naturals. This conditioner provides deep hydration for bouncy, frizz-free curls, coils, and waves (types 2B-4C), expertly powered by frizz-fighting Jojoba Oil and Shea Butter.

Why You'll Love It:

• A big drink of hydration for every curl type
• Strengthens & smoothes with Enriched Rice Water
• Made with Hyaluronic Acid, Shea Butter & Castor Oil
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Subtly sweet Rose Garden scent 

How to Use: Apply to mid-lengths and ends after shampooing, leave in 2 minutes, then rinse with cool water to seal in shine.

Deep repair that travels with you! This luxurious hair mask by California Naturals is a TSA-friendly, 3.4 oz travel essential designed to tame frizz and strengthen strands. Whether you are at home or on the move, this treatment provides a spa-like revitalization in a convenient, carry-on-ready size.

Why You'll Love It:

• Strengthens strands & helps reduce breakage on the go
• Made with Shea Butter, Argan & Castor Oil, and Rose Extract
• Free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Compact 3.4oz size that's carry-on ready
• Signature Rose Garden scent 

How to Use: Swap in for conditioner once or twice a week; massage a generous amount into hair, leave on 3-5 minutes, then rinse.

Calling all curly-haired folks! Meet the perfect cleansing and hydrating shampoo from California Naturals. This formula provides a gentle, hydrating cleanse for bouncy, frizz-free curls, coils, and waves (types 2B-4C), powered by frizz-fighting Jojoba Oil and nourishing Shea Butter.

Why You'll Love It: 

• Cleanses every curl type without stripping
• Smoothes & strengthens with Enriched Rice Water
• Made with Hyaluronic Acid, Jojoba Oil & Shea Butter
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Subtly sweet Rose Garden scent 

How to Use: Lather into a light foam through curls, rinse, then follow with Curl Conditioner.

*Clinical study: 30 panelists used Re:GRO™ Anti-Thinning regimen as directed for 90 days. Fullness, volume, thickness, density, strength, breakage, and growth rate measured via instrumental analysis; improvements observed as early as 48 hours. Results vary by metric and individual.

Indulge in a daily, coconut-infused hydration ritual with this Conditioner by California Naturals. This TSA-friendly, 3.4 oz travel essential transforms your shower into a tropical escape, leaving your hair feeling remarkably soft, shiny, and enveloped in a warm, vacation-inspired fragrance.

Why You'll Love It:

• Nourishing hydration for soft, shiny strands
• Made with Shea, Mango & Avocado Butters and Coconut Water & Oil
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Toasted Coconut scent 
• Compact 3.4oz size that's carry-on ready

How to Use: Work 2-3 pumps through clean, wet hair, let sit 1-2 minutes to lock in hydration, then rinse.

Indulge in a daily, coconut-infused cleansing ritual with this California Naturals shampoo. This TSA-friendly, 3.4 oz travel essential transforms your shower into a tropical escape, leaving your hair feeling remarkably soft, radiant, and enveloped in a warm, vacation-inspired fragrance in a convenient, carry-on-ready size.

Why You'll Love It: 

• Cleanses without stripping natural moisture
• Made with Coconut Water & Oil, Avocado Oil and Sunflower Oil
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Toasted Coconut scent 
• Compact 3.4oz size that's carry-on ready

How to Use: Lather a quarter-size amount onto wet hair, massage into scalp, then rinse. Follow with Classic Clean Conditioner.

*Clinical study: 30 panelists used Re:GRO™ Anti-Thinning regimen as directed for 90 days. Fullness, volume, thickness, density, strength, breakage, and growth rate measured via instrumental analysis; improvements observed as early as 48 hours. Results vary by metric and individual.

Achieve thicker, longer, and more resilient hair with California Naturals Re:GRO™ Anti-Thinning Shampoo. This high-performance daily formula blends scalp-nourishing botanicals with potent ingredients to gently cleanse and transform thin, fragile strands into visibly voluminous, healthy-looking hair.

Why You'll Love It:

• Bolsters follicles & reduces flakes with a scalp-stimulating blend
• Strengthens roots & strands with Biotin
• When used with Re:GRO™ Scalp Serum in a clinical study*: 100% of participants saw measurably fuller, thicker hair in just 48 hours, 97% reported less breakage & shedding, and 94% reported fuller, more voluminous hair
• For those experiencing thinning, fine strands, or postpartum shedding
• 99% naturally derived; sulfate, silicone, paraben & phthalate free
• No artificial fragrance or synthetic dyes; vegan & cruelty-free

How to Use: Massage onto scalp, lather through hair, then rinse. Follow with Re:GRO™ Conditioner & Scalp Serum.

Meet your hair’s new best friend, the California Naturals Dream Curl Cream. This all-in-one leave-in hydrator, styler, and curl-definer is powered by frizz-fighting Jojoba Oil and Shea Butter to leave your curls hydrated, defined, and smelling like a fresh rose garden.

Why You'll Love It:

• Hydrates, styles & defines curls that hold their shape
• Fights frizz & boosts shine
• Made with Soy Amino Acids, Enriched Rice Water & Vitamin B5
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Subtly sweet Rose Garden scent

How to Use: Work a quarter-size amount into soaking wet hair from roots to ends, rake through and scrunch, then air dry or style. Try it in a turban overnight for next-level definition.

Experience the perfect balance of care and control with California Naturals Daily Vitamin Hair Styler, designed to provide soft, styled strands without the unwanted stiffness or heaviness. This versatile cream delivers a flexible light-to-medium hold, ensuring your hairstyle stays exactly where you want it while maintaining a natural, touchable finish that moves with you throughout the day.

Why You'll Love It:

• Light-to-medium hold with no stiff, crunchy feel
• Reduces frizz while nourishing strands
• Made with Biotin, Topical Probiotics & Jojoba Oil
• 98% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; cruelty-free 

How to Use: Work a couple fingertips of styler into damp or dry hair. Go back for more for a firmer hold, or leave as is for a relaxed finish.

Struggling with dry, brittle hair? California Naturals Super Moisture Conditioner is here to save the day! This hydrating formula nourishes your hair while leaving strands feeling softer, hydrated, and smelling lush and earthy.

Why You'll Love It:

• Intensely nourishes, hydrates & revitalizes dry hair 
• Softens strands with Avocado & Marula Oil
• 8 out of 10 participants agreed hair felt softer & more hydrated*
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Summer Fig scent, juicy & fresh

How to Use: Work through mid-lengths to ends after shampooing, let sit 1-2 minutes, then rinse with cool water.

Struggling with dry, brittle hair? California Naturals Super Moisture Shampoo is here to save the day! This hydrating formula gently cleanses your hair while leaving strands feeling stronger, visibly less frizzy, and smelling lush and earthy.

Why You'll Love It:

• Gently cleanses while hydrating dull, tired-out strands
• Nourishes with Marula Oil, Vitamin B5 & Aloe
• Helps detangle & reduce frizz 
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Summer Fig scent, juicy & fresh 

How to Use: Massage onto scalp, lather through hair, then rinse. Follow with Super Moisture Conditioner.

Indulge in a daily, coconut-infused cleansing ritual with this shampoo by California Naturals. It transforms your shower into a tropical escape, leaving your hair feeling remarkably soft, radiant, and enveloped in a warm, vacation-inspired fragrance.

Why You'll Love It: 

• Cleanses without stripping natural moisture
• Made with Coconut Water & Oil, Avocado Oil and Sunflower Oil
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Toasted Coconut scent 

How to Use: Lather a quarter-size amount onto wet hair, massage into scalp, then rinse. Follow with Classic Clean Conditioner.

Achieve thicker and more resilient hair with California Naturals Men's Re:GRO™ Anti-Thinning Shampoo. This high-performance daily formula blends scalp-nourishing botanicals with potent ingredients to gently cleanse and transform thin, fragile strands into visibly voluminous, healthy-looking hair.

Why You'll Love It:

• Bolsters follicles & reduces flakes with a scalp-stimulating blend
• Strengthens roots & strands with Biotin
• 100% of participants saw measurably fuller, thicker hair in just 48 hours with the full routine*
• 99% naturally derived; sulfate, silicone, paraben & phthalate free
• No artificial fragrance or synthetic dyes; vegan & cruelty-free

How to Use: Massage onto scalp, lather through hair, then rinse. Follow with Re:GRO™ Conditioner & Scalp Serum.

Indulge in a daily, coconut-infused hydration ritual with this Conditioner by California Naturals. It transforms your shower into a tropical escape, leaving your hair feeling remarkably soft, shiny, and enveloped in a warm, vacation-inspired fragrance. 

Why You'll Love It:

• Nourishing hydration for soft, shiny strands
• Made with Shea, Mango & Avocado Butters and Coconut Water & Oil
• 99% naturally derived; free from sulfates, silicones, parabens & phthalates
• No artificial fragrance or synthetic dyes; vegan & cruelty-free
• Toasted Coconut scent 

How to Use: Work 2-3 pumps through clean, wet hair, let sit 1-2 minutes to lock in hydration, then rinse.

Upgrade your hair care routine with California Naturals Men's Re:GRO™ Anti-Thinning Scalp Serum. This 30-day supply features a powerful combination of 5% Capixyl™, Saw Palmetto, Biotin, and Caffeine to combat thinning and promote a fuller, thicker appearance. 
 
 Why You'll Love It:
 • 100% of participants saw measurably fuller, thicker hair in just 48 hours*
 • Reduces shedding & helps fight receding areas
 • Made with 5% Capixyl™, Biotin, Caffeine & Saw Palmetto
 • 98% naturally derived; sulfate, silicone, paraben & phthalate free
 • No artificial fragrance or synthetic dyes; vegan & cruelty-free
 • Non-sticky, non-greasy, cooling finish
 
How to Use: Apply directly to scalp using the applicator, massage in with fingertips. No rinsing needed. Use 4x per week for 12 weeks.

 *Clinical study: 30 panelists used Re:GRO™ Anti-Thinning regimen as directed for 90 days. Fullness, volume, thickness, density, strength, breakage, and growth rate measured via instrumental analysis; improvements observed as early as 48 hours. Results vary by metric and individual.