Smooth the curls, relax the waves, control the unruliest hair. The Giovanni Straight Fast Straightening Elixir’s lightweight crystal clear gel adds silky shine while repelling humidity. Your hair becomes sleek and stays totally touchable. Perfect for all hair types. Made with USDA Certified Organic and 100% Vegetarian Ingredients. Made without parabens, lauryl or laureth sulfates, or dyes. 6.8 fl oz.
- Smooth, relax, and control even the most unruly hair
- Adds silky shine while repelling humidity
- Perfect for that ultimate sleek style
- Keeps hair straight until your next shampoo
- Botanicals protect hair from heat styling
How To Use – Distribute evenly through towel-dried hair. Pull hair straight with a brush while blow-drying. To finish, squeeze a smaller amount and smooth on dry hair. Can be mixed with other Giovanni products to add shine to any style.
Giovanni was the first full-range, salon-inspired hair care brand in natural product stores, and today is the #1 selling hair care line in the United States Natural Products Industry according to SPINS®. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.
