By Brittany Gibson Aelyria.VA Tumblr, May 2015 As you walk down State Street through the heart of downtown Madison, you will begin to smell a lightly floral fragrance coming from…
By Claire Bitner Wisconsin State Journal, December 4, 2013 Chuck Bauer and Chuck Beckwith founded The Soap Opera in 1972. Since then, the pair have watched their store grow alongside…
By Shayna Miller Madison Magazine, July 2011 The Soap Opera is by far the most creatively named shop in the city. The moniker fits its decidedly unconventional beginnings: owners Chuck…
From Brava Magazine, April 2009 by Cayce Osborne Skin care can be a complicated issue. Can that expensive body lotion really do all it claims? Are the ingredients beneficial, or…
From the September/October 2008 issue of Our Lives Magazine, by Gretchen Treu Walking down State Street on a summer afternoon is a multi-sensory experience. The sun warms your skin while…
These remarks were delivered to UW class Art 508 “Art Colloquium” at Granger Hall in Madison April 11, 2006. Good afternoon. The university has asked me to speak to you…
And You Thought Soap Was Utilitarian And Boring Thursday, December 1, 2005 Wisconsin State Journal by James Edward Mills Since 1972 Chuck Bauer and his partner, Chuck Beckwith, have brought…
Distinguish Yourself: Words of wisdom from one generation to the next. Madison Magazine, May 2005 issue In their thirty-five years as downtown business owners, the Soap Opera proprietors Chuck Bauer…
Award winners’ lives are a real Soap Opera! As seen in In Business, June 2003 issue When partners Chuck Bauer and Chuck Beckwith opened a body care products store in…
The Soap Opera® Celebrates 30 Years in Business Madison, Wisconsin, March 3, 2002— Thirty years ago Chuck Bauer and Chuck Beckwith, two newly minted UW graduates, realized they had to…