Beardition was born out of both need and a passion to create. CEO, Mark Williams, came back from a month long hike on the Appalachian Trail only to start developing his own beard grooming products, needing to keep his newly fuzzed face in check.
A pitch to his graphic designer friend and former neighbor (Kristin Schleihs) and the company was a go. Today Beardition proudly offers men the finest in 100% all natural grooming products, specifically targeting the bearded fellas but not discriminating against the beardless or not-so-fully-bearded.
Beardition’s formulas are tailored to keep the more sensitive areas on one’s face hydrated and healthy, as they start with an aloe vera base (coconut oil for the beard oil) and include only the finest natural ingredients. Their goal is to not only offer an eye-catching product from the outside, but also have top notch content on the inside.
They have started in Nashville, TN, officially launching in November 2012, but are continually gaining interest worldwide.