1974-1982 Store Front
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We got a wonderful email and photo from our previous owner Chuck Bauer! Check out State street circa 1974!! “In this, our second location, 1974 – 1982 for your archives…
NEW! Aromatherapy Oxygen Lounge!
We’ve added and Aromatherapy Oxygen Lounge at the shop! What is an Aromatherapy Oxygen Lounge Our Aromatherapy Oxygen Lounge has many unique benefits: You breath in pure oxygen with many…
Our Commitment to Being Green
When The Soap Opera was first opened in 1972, the business was created to have a special presence in the community, but also wanted to ensure we served the environment. …
Helping the environment
Since we started in 1972 the health of the environment and recycling has always been a huge part of our business model. We want to reduce plastic waste, reuse shipping…
The Soap Opera-Now Featuring the Fabulous Marvis Toothpaste!
The Soap Opera has acquired a new toothpaste; and it’s name is Marvis! I don’t usually get so excited about toothpaste,but Marvis Toothpaste from Italy is really fantastic. The packaging…
2018 Best of Madison Silver Metal Win!
The Soap Opera took home the silver metal this year (2018) in the Gift Shop/Specialty Store category, in Best of Madison!! Last year (2017) we took home the bronze metal,…