By Claire Bitner
Wisconsin State Journal, December 4, 2013
Chuck Bauer and Chuck Beckwith founded The Soap Opera in 1972. Since then, the pair have watched their store grow alongside the aromatherapy and natural bath product industry.
In the 1970s, artisan bath products could be found at perfumeries in Europe. But in the United States, most people bought bath items at the drug store, Bauer said. The concept of local products made in small batches was a new one, as was offering quality bath products for men and children.
“We grew up with the store, it’s been our business for more than half our lives now,” he said. “Our customers and some of the suppliers grew with us. We were all feeling the same way — that there’s a better option than the mass market. We’re very proud of being part of that movement.”
Today, The Soap Opera continues to sell natural, quality bath products, bottles and labels fragrances on-site, and sells online and offers customized, wrapped gift boxes.
A few gift ideas:
Beardition beard oil, beard conditioner and shaving cream, $14-$18
Shaving Brushes, $15 — $30
Rubber Ducks, $2.95 — $17.95
Hand-cut soap, price varies
Pacifica candles, price varies
Glycerin gift soaps, price varies.